Alfa Romeo’s return is not going as planned. Despite a billion euros invested in the Giorgio platform, the Giulia and Stelvio never lived up to FCA’s expectations, nor those of Stellantis. A decade later, both cars are still for sale and will continue to be Stay until 2027. Replacements are in the works, but are taking longer than expected since gas engines were not originally part of the plan.
Adding internal combustion engines to the next generation Julia The Stelvio is just one of many recent decisions that go against Alfa Romeo’s previous strategy. The brand had pledged to switch to fully electric cars before the end of the decade, but this is no longer the case. Likewise, plans to produce a large electric SUV designed specifically for the US market appear to have been postponed.
Former CEO Jean-Philippe Imparato once said that Alfa Romeo would launch a large electric SUV in North America in 2027 to compete with the BMW X5. However, current coach Santo Vesely sees things differently. Talk to Car news europethe president of the famous Italian brand stated that “big cars are not the brand’s specialty.”
Reading between the lines, it seems Stelvio of the futureshown here in teasers, will be Alfa Romeo’s largest model. It will use the STLA Medium platform, designed for vehicles up to 193 inches (4.9 meters) long. However, given Ficili’s comments, the company is likely not exploiting the full potential of the platform. However, we expect the new SUV to grow slightly compared to the current model, which measures 184.5 inches (4.68 meters).
Photo by: Alfa Romeo
It seems that the brand is no longer aiming to challenge the high-end offerings of the Germans. This is not necessarily bad news. It is better to focus on a smaller group and expand later than to spread resources across too many projects at once.
By leveraging Stellantis’ platforms and technologies, Alfa Romeo is able to develop cars and SUVs in most market segments. But she doesn’t want to put too much pressure on herself, especially in light of her current struggles. It’s not just that the Giulia and Stelvio lag behind competitors in terms of sales figures. The smaller Tonale doesn’t fare much better. Before having a facelift, Production stopped briefly To align production with weak demand. This is never a good sign.
Alfa Romeo is one of many underperforming brands within the Stellantis empire. Lancia is not thriving either, and the same can be said about DS Automobiles. across the atlantic ocean, Chrysler It has certainly seen better days, since it only goes back to one model, the old Pacifica/Voyager.
source:
Car news europe
