Instant gratification in Ferrari World is impossible. In addition to having a large bank account, customers must be patient. It takes several months from the moment the order is placed to the day the car is delivered. Next year’s entire production run has already been sold out, meaning new orders won’t be filled until sometime in 2027.
still, Ferrari He knows he must tread carefully to avoid losing impatient buyers. CEO Benedetto Vigna believes the ideal period is between 20 and 24 months, as anything longer risks alienating customers, especially first-time customers:
“So, when it comes to the appropriate length of the waiting list, from all our analyses, we think the appropriate length should be between 20 and 23 or 24 months,” he added. Because if it is too long, new customers may be particularly annoyed. But 20 or 24 months is the right amount of time.
Although Ferrari continues to break sales records year after year, Vigna stresses that “rarity matters.” He commented during an interview with analysts after the initial details about Elettrica, the brand’s first electric car, were published. It’s one of 20 new models due by 2030But this does not mean that Ferrari’s annual sales volume will rise significantly by the end of the decade.
Photo by: Ferrari
Rather than flooding the market with large-volume products, Ferrari believes that “it is better to have more limited-volume models rather than a few larger-volume models.” However, it is only a matter of time before that Annual sales record The 13,752 units achieved in 2024 have been surpassed.
Ferrari has never had such a diverse lineup, which includes V-6s, V-8s, V-12s, plug-in hybrids, and the Purosangue SUV. With an electric car on the way, the company could expand its range. For its wealthy clients looking for something beyond the regular lineup, the Special Projects Program builds unique projects like the recently unveiled one SC40.
Although exotic cars are not known for their reliability, more than 90 percent of all Ferraris ever built are still on the road. It has endured a lot thanks to comprehensive aftermarket packages. Even electrified models with their complex engines are covered. For example, the Power Hybrid program extends the factory warranty to 16 years, and if the battery fails, it is replaced at no additional cost.
