The pace of new Ferrari products has accelerated in recent years, and Maranello is about to shift to a higher level. Between 2026 and 2030, an average of four new models will appear per year, so prepare for 20 cars in just five years. This is impressive production for an exotic brand that sold just 13,752 units in 2024, its best year ever.
It’s still too early for Ferrari to reveal details about what’s coming, but one of the confirmed launches is the brand’s first electric car. “Elettrica“. Logic suggests that an updated 296 is on the way, along with the Purosangue plug-in hybrid, since the SUV platform supports electrification. Convertible versions of the Amalfi and F80 also seem inevitable; It’s a matter of when, not if.
Reaching 20 new models by 2030 is an ambitious target, but Ferrari’s CEO hinted that exclusivity will remain a priority. “It is better to have more limited-volume models rather than a few larger-volume models,” Benedetto Vigna told analysts. Prancing Horse’s “product diversification strategy” aims to attract a wider range of buyers without diluting its position.
One might assume that such an increase in products could alienate those who are attracted to Ferrari’s uniqueness. But this was not the case. Vigna confirmed that orders already cover the entire 2026 production period, meaning new buyers will not receive the car until 2027.
Photo by: Ferrari
Ferrari currently has about 90,000 active customers, which are customers who have purchased a car in the past five years. This represents a significant increase of 20 percent compared to 2022. In the same period, more than 32,000 people became first-timers. Ferrari Owners. Collectors now own about 20 percent more cars than before, which is evidence that business is booming.
Like most automakers, Ferrari has noted that electric vehicle adoption is not progressing as quickly as expected. Going back to 2022, the company is targeting a 40 percent electric share of its portfolio by the end of the decade. This number has since been reduced by half. By 2030, Ferrari expects its portfolio to consist of 40 percent hybrids, 40 percent pure combustion models, and just 20 percent electric cars.
With the company reaffirming this Commitment to the legendary V-12 enginethe future SP4 of the Icona series could feature the 6.5-litre naturally aspirated engine currently reserved for the Purosangue and 12Cilindri. Limited-run specials or one-off offerings with this engine will undoubtedly sell out immediately, especially since the V-12’s days are numbered.
Looking to the future, every Ferrari will have two pedals. Enrico Galliera, chief marketing and commercial affairs officer, recently noted that those who want to paddle their own should Buy a classic car instead of. The guide was last used in California in 2012, and may not be completely dead. Chief Product Development Officer Gianmaria Fulgenzi A. suggested The stick shift can return In the Icona model, some wealthy customers are urging Ferrari to bring back the clutch pedal.
If there’s one company that can charge an exorbitant amount for a manual car and still sell out every unit instantly, it’s Ferrari.
