At the 2025 Japan Mobility Expo this week, Mazda finally officially announced its new logo. It’s been a long time coming, considering that the trademark registration first appeared over a year ago. As initially thought, this is actually a subtle evolution of the code that was introduced in 1997. We’ve already seen it before in production form, such as EZ-60 The crossover sold in China features the M.
In line with other brands like Volkswagen and BMW, Mazda opts for a Cleaner and flatter appearance He believes it will be more convenient digitally. The minimalist approach is described as “elegant and bold”, resulting in improved online visibility. The new logo looks sharper, but some might argue that it lacks the depth of the previous version. While the wings remain, they are noticeably less pronounced.
There’s more to the M’s corporate image update. As seen on some of Mazda’s latest models, the badge has been joined by a new wordmark. The 2026 CX-5 features stylish “Mazda” lettering on the tailgate and steering wheel while retaining the traditional logo on the front grille. Likewise, the Chinese EZ-60 adopts this change, as does the EZ-6 (called 6 AH In other markets) it also carries the wordmark, although only on the back.
When we asked how the offering would take place, Mazda He told us that the initial focus will be on the digital space. The company has not yet decided whether the current models will carry over, but future models will gradually adopt the new graphics. According to Tamara Mlynarczyk, Director of Public Affairs for Mazda North American Operations:
“The new version is optimized to enhance visibility in digital media.” Both the existing and new brands will be used in appropriate contexts, including co-branding or joint venture communications. We will be using the new brand symbol and word mark in several promotions, mainly digital, starting with the new CX-5. Additionally, we will gradually roll it out to websites in each market to improve digital visibility.
The new mark has already been applied to the Mazda EZ-60, and has also been partially adopted by the all-new CX-5. We plan to introduce it to future new models later. Regarding the application to existing models, nothing has been specified at the moment.
It is also worth noting that Mazda See the X-Coupé and X-Compact The concepts, currently on display at the Japanese Mobility Expo, feature revised wordmark on the rear and steering wheel. The duo showcases the next evolution of the brand’s Kodo design language, which was first introduced with the 2010 Shinari concept.
The X-Compact is likely a look at the Mazda2’s future, while the Vision X-Coupe is another glimpse at a rotary sports car that may or may not arrive one day. While an RX revival is probably a certainty, at least we know A new Miata is planned.
