Nissan’s return plan is so crazy that it may only work

Things are not exactly my brother Nissan. After a failed merging attempt with Honda competition for a long time, the Japanese auto group is now facing a huge restructuring. This means that Nissan will spend thousands of jobs, close dozens of factories, and lose hundreds of millions of dollars in the short term.

On the surface, at least, the situation looks very dark. But despite all the perdition and depression surrounding Nisan, there are still signs of life – and start at the top.

On April 1, 2025, Nissan was appointed veteran Evan Espinoza as its CEO. It was a pivotal step in the broadest effort to return the brand to the right track. Espinoza began his career in April in 2003, with a producer from the High Command.

He is also a goodwill lover –Even his predecessor says that. Espinoza Z is pushing to work every day, and if it is completely left to him (and now, Nissan will build a full range of sports cars – again again Silvia To the completely new GT-R.

We have seen what is happening when the real enthusiastic takes the reins of the company. The former CEO and current Toyota President Akio Toyoda brought the Gazo race to the main current with cars like GR86, GR Corolla and GR SUPRA. Jim Farley, CEO of Ford, revived Bronko and re -conceived Mustang as the wild GTD. Even Tim Konescis, who was leading Ram, RAM and SRT, has already made movements to the brands to their enthusiastic roots.

This does not mean that the performance cars alone will provide Nissan. Historically, in fact, the opposite is usually true. But indeed, Espinoza has shown that it is ready to make the difficult calls required to move in the non -car industry. Less than a month after work, he presented “Reply: Nissan“A seven -point recovery plan to return the company to the right track:

• Reduction of the variable cost
• Reducing the fixed cost
• Restructuring the basis for manufacturing and the effectiveness of refining
• Reducing the workforce
• Renewal development
• Refining the market strategy and product strategy
• Promote partnerships

The first major Domino came in light of the “Re -Nissan” recovery plan alongside production. Nissan announced that it will be closed Manufacturing facilities As part of a wider effort to expand a range from 17 factories to only 10 factories. The Oppama Factory in Japan is scheduled to be closed by the end of 2028, while the Ciodad Industrial Del Valle de Cuenavaca facility will be closed next year. Soon, the company will also Two design studios of designOne in San Diego and one in Brazil.

Electrical Cars coming to the United States – one of Nissan, one of Infiniti –Her distraction was also canceled. According to an internal memorandum leaked from April, “the recent changes in the conditions of the industry market” pushed the cancellation. Nissan has also announced that all the “advanced and post -Fady26” product activities will be suspended. As a result, more than 3000 employees have been reset for research and development to focus on cost reduction initiatives.

The cost reduction is really the game’s name here. With the help of the so-called “Caesar Cost”, Tatsooso Tomita, Nissan reconsiders spending on the smallest details-Even head bacilliIt also aims to reduce $ 1.7 billion of expenses by April 2027. The plan also includes reducing global workforce by 20,000 employees.

Of course, cutting tens of thousands of jobs, closing factories, and canceling the main projects will disrupt the short -term business. But these moves have a strategic meaning for Nissan’s long -term survival.

Take the canceled electric sedan, for example. While competitors are scrambling to revive combustion and hybrid models, amid the last EV shrinkage in the United States, it appears that the relatively slow Nissan program for electricity is now an advantage. With fewer electrical models for relaxation, the company can fly more easily – without great success to the end result. At the present time, only Aria – get rid of the United States yet Only three years old– It is affected directly.

While competitors are scrambling to revive combustion and hybrid models, amid the last EV shrinkage in the United States, it appears that the relatively slow Nissan program for electricity is now an advantage.

On the sales side, Nissan also fixed her performance standards. the goal? Selling more carsEven if that means a loss in the short term. The newly introduced “Nissan One” program stimulates: customers earn a $ 350 bonus per new vehicle sold if they reach 90 percent of the sales goal, and up to $ 1,200 per car if it exceeds 110 percent of sales.

Since its launch in May, the new strategy has already paid profits.

During the month of July, the total Nissan sales in the United States decreased by only 0.2 percent-an unimportant number due to modern conflicts. The Nissan brand itself increased itself by 0.3 percent on an annual basis, as more than 463,000 cars were sold. Infiniti is still a painful place, as sales decreased by 9.0 percent compared to the same period last year.

However, many Nissan’s main models outperform expectations in 2025. The opposite is 41.5 percent of this year with the high demand for cars at reasonable prices. The Kicks jumped by 47.0 percent, while Pathinder-22.7 percent-is the top of the second best-selling brand-selling model behind Rogue, where approximately 70,000 units were sold in the first half of the year. Even Morano aging, after a slow start, jumped by 124.4 percent impressive.

Getting more vehicles on the road is very important for Nissan at the present time – not only until the numbers rise, but also to get more eyes from potential buyers. And these products, by the way, are some of the most currently the most products on the market.

It can be said that kicks are the best sub -drive by its chapter. Full stop. MURANO, although early sales, is still a strong competitor in medium -sized SUV space. Z is an elegant option and relatively reasonable prices in a sector, which is increasingly affordable. Even while Arya leaves the United States, Nissan still has excellent EV in the new paper, which starts less than $ 30,000.

We look forward to the future, Nissan is preparing for a productive attack. The new Sentra aims to face Honda Civic. The new off -road up -rough road on the 2028 pipeline. There are even the complaints of the manual performance sedan from Infiniti; The Internet is already disturbed.

Then there is a big question: When will we see a new GT-R?

The good news is that Nissan knows exactly how important the GT-R- is not only to the squad, but for its heritage. After the last stop from R35, Rum rumors are already revolving. In May, Nissan confirmed what the fans wanted to hear:GT-R will undoubtedly return“A new release in the official development, even if it is still in the early stages.

“GT-R will undoubtedly return.”

While many expect the next GT-R to go, the recent decline in the EV market means that it may not be placed in the stone. Even the “godfather” from the GT-R hopes that the next generation GT-R will keep the gas engine. And with the leadership of the enthusiastic CEO now, there is still hope that Nissan will maintain burning in its famous sports car. The fingers crossed.

Despite all the negativity surrounding Nisan – there was a lot – there are still reasons for optimism. New exciting products in the pipeline. A new bold strategy in the movement. Difficult but necessary decisions are made to ensure long -term stability.

Things may seem bad on the surface, but Nissan is not yet counted.