Porsche’s struggle in 2025 is no secret. In July, outgoing CEO Oliver Bloom acknowledged that the company faces major challenges amid the global downturn in electric vehicles. Shipments fell by six percent in the first half of the year, prompting the German automaker to announce plans to cut up to 1,900 jobs by 2029.
These struggles are well reflected in the company’s recent financial statements. Porsche’s latest forecasts show that operating profits are down 99 percent compared to last year, with just €40 million reported during the first three quarters of 2025 – down sharply from €403.5 million reported during the same period in 2024.
Porsche’s global sales revenue also fell by 1.7 billion euros, while deliveries fell by 13,000 units compared to last year, a decline of six percent. Despite this, the company remains optimistic that these setbacks are only temporary. Dr. Jochen Brickner, Member of the Executive Board for Finance and IT, said:
“In a challenging market environment, we have been able to generate strong cash flow. At the same time, we have strengthened our strategic alignment. We are now resolutely implementing clear decisions. This year’s results reflect the impact of our strategic realignment. However, these measures are necessary. We consciously accept temporarily weaker financial numbers in order to strengthen Porsche’s resilience and long-term profitability.”
Photo by: Porsche
However, it’s not all bad news for Porsche. The company’s net cash flow rose to 1.3 billion euros, and deliveries in the United States as well as in what the company considers “foreign and emerging markets” reached record levels. Porsche has also seen strong growth in its electric vehicles, with global sales up 56 percent.
Looking forward to 2026, Porsche will welcome New CEO Instead of the outgoing Oliver Bloom. Michael Leiters, former McLaren boss and Ferrari technical director, is set to take up his position in January, aiming to revitalize the faltering sports car brand.
