A new study by Boston Consulting Group (BCG) reveals that the US luxury vehicle market is on track for significant growth, with the total value expected to reach $215 billion by 2035. The study highlights growing opportunities for investors, automakers and luxury brands as demand accelerates across the luxury vehicle spectrum.
The market is currently worth approximately $110 billion and is expected to grow at a CAGR of 5-7%, driven by innovation, customization and consumer appetite for exclusivity. The report divides the market into three levels:
- Luxury ($100K-$170K) – The largest and fastest growing sector, worth $80B today, at a CAGR of 6-8%, and expected to reach $140-165B.
- Ultra-Luxury ($170,000 – $500,000) – valued at $25 billion, with a CAGR of 3-5%, and expected to reach $35-40 billion.
- Ultra-luxury (>$500k) – A niche but expanding category, valued at $5 billion, expected to reach $6-7 billion.
These figures include new and sub-market vehicle sales exceeding $100,000, supported by S&P Global forecasts, DuPont Registry Group data, and Boston Consulting Group proprietary analysis.
The full report, featuring consumer insights, brand performance metrics and emerging trends, will be released later this year. It will provide actionable information to automakers, dealers, event organizers and luxury brands looking to address this rapidly expanding market of discerning buyers.
