The age of software-defined vehicles is upon us as automakers come up with new ways to try to grab your attention. Specifically, some companies want to distract you from driving and force you to glance at the huge screen on your dashboard.
Some companies go so far as to add numerous Screens in their cars. One central screen is usually placed up front, while an optional second or third screen is placed, if you are Mercedes BenzThe screen is directed towards the front row passenger, allowing passengers to stream the latest movies and TV shows using the car’s local Wi-Fi hotspot.
Tesla It is more… unique When it comes to displaying content. The over-the-air updates leader is constantly adding new content to its main menu, such as the latest, improving and promoting the new Disney movie Tron: Ares.
This “improvement” comes in the form of light cycles navigating dark city streets instead of the generic gray patterns typically used to indicate nearby traffic. The ambiance is emphasized by red mood lighting and turn signals that have a different chime to match the theme of the film.
Tesla is never shy about tricks. Many classic movie references are made, such as James Bond’s Lotus Esprit submarine that can replace a Tesla in your car’s settings, and Ludicrous Mode, which is a reference to Space ballsas in “Mad Max”, a preparation for semi-autonomous full self-driving features.
But this You see Integration is different. It was shown as a direct advertisement for the film, sparking controversy even among Tesla’s fan base. Compared to those other references mentioned, this is far from the playful nature of opening the Toybox and enabling the sound effect of the squealing pillow to laugh.
This also coincides with the recent dispute between Elon Musk and Disney CEO Bob Iger, whose company pulled ads from Musk’s site. X (previously twitter) project, to which Tesla responded by deleting Disney+ from its infotainment system. Cycles of light making their way onto the screen indicate a change in tone (or at least a lot of ad dollars spent).
This in-car advertising collaboration has sparked controversy among owners, with some arguing that it goes too far. Unfortunately, just as the Tesla CEO is no stranger to manipulating the community’s business, this may be far from the last upgrade.
