JLR (Née Jaguar Land Rover) is trying to put himself like a large group of brands. There is Jaguar, of course, but Range Rover, the defender, and the discovery have become their own brands, instead of just being under the Land Rover. As part of this, Range Rover has a new logo, although you will not see it on the car. That is why we are grateful because, uh, a little strange.
Autocar The slogan revealedWhich was shown at the JLR offer last investor. It is basically two RS with identical and connected version, one over the other. I told the brand Autocar This (T) Monge Rover Motif has been developed as a smaller symbol of the place where the familiar Range Rover device brand is not suitable, as is the case in the poster or as part of a recurrence pattern, and within the events of the events where the logo is more convenient. ” Therefore, you still have “Range Rover” that was explained on the luxury SUV cover.
Photo by: jlr
Photo by: jlr
Range Rover also contains a new style that reminds us of the kind of things you see in Goyard or Louis Vuitton, high -end. Range Rover may use this for upholstery or accessories.
What Range Rover is doing here is not without a precedent. BMW five years ago For the first time, a new version of its iconic slogan, which it uses in the brand, appearedBut not on cars. Many car brands For the first time new slogansalso. Just last week, we got First look at the new Bentley logo. Jaguar got a new logo As part of the current total transformation currently.
This will be a big year for Range Rover, with The arrival of the fully pioneering electricity. In the investor offer, JLR says it has more than 60,000 people on a model waiting list. It will look identical to the large large -range gas brobish. Smochs and everything.
