Jaguar is currently subject to the largest change in its 90 -year -old history. The British auto company has taken the radical step to end the four production of four -style and move lines, with plans to enter a new vehicle – a luxury electric sedan – in 2026. It will be more expensive and more capable of any Jaguar before that. It will be more rare as well.
“We have very realistic expectations of size,” says Brandon Balasari, President of Jaguar Usa. “This is not a huge segment, so it’s not as if we’ll sell a million of these things. These will be rare – when you see one, it will be a special occasion.”
open As a concept in 2024 It was called Type 00, which brings the new electric electric car amazing proportions and an excessive stone design scheme. While the concept is only two doors, the production version It will be a suitable sedanWith four doors and four seats. Baldassari considers that the road model will share a lot of concept design.
“Our volumes are declining, so of course, you don’t need Motor1 In quail. “Some of our retailers choose to return their privileges voluntarily. Because perhaps their market is just a large EV market, or may not believe in it.”
Photo by: Jaguar
“These will be rare – when you see one, it will be special.”
To move forward, Jaguar plans to rely on the profit margin for each vehicle, instead of selling the largest possible number of cars.
“The attempt to chase the size as we were with the F-Pace and XE, and the competition for payments is not a luxury. It is not where we should be,” says Balasari. “We prefer when we can impose fees on the price we want to impose, not a discount, and we produce in a small enough size we achieve a honest profit, but we do not overwhelm the market. A little scarcity, and we can have a very nice business as a car company.”
For loyal Jaguar customers, there will be a great poster shock. Baldassari expects twice the average price of transactions for the company, from 65,000 dollars to about 130,000 dollars. But it is not worried about finding buyers, thanks to Jaguar’s association with Range Rover.
“We are selling this through (Jaguar-Land Rover) agents, who sell $ 200,000 Range Rovers throughout the day,” he said. Motor1. “They know this customer, and they know how to deal with this customer. They understand this customer. So we believe that we have a large retail network.”
However, it remains to see whether the buyer’s base can support the new Jaguar direction. The luxurious EV space is the most rings in this industry, which depends heavily on the design and interior technology for the sale of cars, as the competing electrical transmission engines tend to feel the same from behind the wheel.
Either way, it appears to be confident that this is the correct path of the floors brand. Let’s hope it is right.
