It seems Lincoln He was waiting, evaluating the situation, and playing it safely. Since other luxury brands have taken great decisions to switch to the electric power of the batteries, and implement bold and aggressive strategies to achieve these goals, Ford Motor Jim Farley CEO resisted similar pressure from his team. Lincoln refused to record this path.
“I’m sure we didn’t do it,” Farley revealed My immigration In an interview through Monterrey car week. The President of the Ford Motor Company Honcho Company told the publication that the automobile company “started discovering our Lincoln commercial brand site this is logical”, and this situation may include only a few EVS.
Instead, Farley imagines the extended electric cars that will serve the brand’s needs better, with the All-Hybrid and Erev collection. A few Evs Lincoln can be “more on the affordable side”.
“I don’t think we want to make the hybrid at reasonable prices like Lincoln, but reasonable EV Lincoln, with the choice of superior colors and internal customization above the top will be from logical,” said Farley. My immigration. Ford Motor plans to implement a A new manufacturing process For future electric cars, which can easily outperform EVS, low -price for Lincoln.
Farley also said that one of the fields that Lincoln can distinguish in himself is a digital and physical experience. The line between the prevailing and the luxury is not really clear, which makes it difficult for the compounds known by the programs to emerge from each other. But one of the ways to achieve this is to focus on the advanced features that enhance the experience enough for people to pay.
Or maybe the promise of the gasoline engine may be enough.
