The last Nissan struggles are not secret. The company is struggling with financial issues, lowering jobs in its factories, and facing class work claims more Wrong engines. It is not surprising, that its sales numbers reflect this.
According to the data collected by the research company Market lines– As I mentioned for the first time Nikki AsiaNissan came out of the top 10 in global auto sales during the first half of 2025. It is the first time that Nissan has fallen from the top 10 years. The company’s sales decreased by 6.0 percent to 1.61 million cars, behind industrial leaders such as Toyota and Volkswagen Group.
This sharp decline allowed Chinese car manufacturers byd and Geely to exceed Nissan, where BYD has published an increase of 33 percent in sales and move to the eighth number in the list. In addition to the strike, the local competitor has long exceeded Suzuki after April, when it was sold 1.63 million cars – another 20,000. It represents the first time that Suzuki has surpassed Nissan since 2004.
Between April and June, Nissan told a loss of 15.7 billion yen (about 105 million dollars), which represents its fourth loss in a row. This is a blatant contradiction with the same period last year, when the company recorded a profit of 28.5 billion yen (about 191 million dollars).
Photo by: Nissan
Nissan is struggling on multiple fronts. In the United States, vehicle sales are still slow, but the largest concern is China – the largest market – as sales decreased by 18 percent in the first half of the year to only 270,000 units. At its peak in 2018, Nissan sold 720,000 cars in China.
Sales in Japan also decreased by 10 percent to 220,000 units – the lowest local sales number for the company since 1993.
Nissan Road to recover
Despite a rock start until 2025, Nissan is bold to renew the squad in the hope of changing matters in the next few months.
In the United States, the company recently launched the new Leaf EV at a competitive start price of $ 31,485. Refreshing kicks gain momentum, with more than 50,000 units in the first half of the year. There are also reports that Nissan is planning to restore the rough Xterra Suv.
Meanwhile, in China, Nissan made a sedan N7 EV in April, starting from 119,900 yuan (about 16727 dollars). The model has already started a strong start, and it has the company several EVS to be released in the region in the near future.
source:
Market lines via Nikki Asia
