Jeep has taken an aggressive price correction strategy from next year. After increasing MSRP across the board during the COVID-19 pandemic amid declining sales, the company took measures to correct course. The automaker has lowered the starting price on several models, even admitting that it went too far in some cases. But even Jeep is not immune to rising costs.
For 2026, the compact Compass remains the brand’s entry-level model, but it’s also more expensive to get started. On the other end of the spectrum, the range-topping Grand Wagoneer is now $22,300 cheaper than before as it replaces the standard Wagoneer offering.
We don’t have prices yet for the electric Jeep Recon or the updated Grand Cherokee, which debuted last month. Jeep is refreshing its lineup as it attempts to reconnect with its core customers, who want value and off-road fun. The 2026 price reflects this, although we imagine buyers will always want a cheaper offer.
Until that happens, this is how much new it is pocket It will cost you in 2026.
2026 Jeep Compass: $30,990
Photo by: Jeep
While Jeep has worked hard to reduce prices across its lineup, the compass It enters 2026 at a higher price than the outgoing model. Pricing for the Compass now starts at $30,990 for the Latitude, the entry-level model for the model and brand. Jeep has discontinued the Compass Sport model, which started at $28,895 for the 2025 model year.
The compact crossover still uses a 200-horsepower turbocharged 2.0-liter four-cylinder engine. The changes are subtle, as two new colors are now available: Joose and Fathom Blue. Jeep also enhanced the Trailhawk model with additional equipment, adding remote start, heated seats, a heated steering wheel, an eight-way power driver’s seat, and a windshield wiper de-icer.
| pruning | price |
| Jeep Compass Latitude | $30,990 |
| JEEP COMPASS LIMITED | $34,885 |
| Jeep Compass Trailhawk | $35,390 |
2026 Jeep Wrangler: $36,390
Photo by: Jeep
Jill JL Jeep Wrangler It underwent a major mid-cycle refresh for the 2024 model year, so the 2026 version has a very minor update. Jeep has revived the Dark Purple exterior color, which the brand first introduced in 2018 and used again in 2023. It is also available on the Gladiator model.
The two-door Wrangler is now more affordable, starting at $36,390. It comes standard with the Stellantis’ 3.6-liter V6 and a six-speed manual transmission. The four-door Wrangler Rubicon
| pruning | 2- Door price | 4- Door price |
| Jeep Wrangler Sport | $36,390 | $39,595 |
| Jeep Wrangler Sport S | $41,235 | $44,440 |
| Jeep Wrangler Willys | $45,305 | $48,510 |
| Jeep Wrangler Sahara | nothing | $51,395 |
| Jeep Wrangler Rubicon | $47,965 | $52,470 |
| Jeep Wrangler Rubicon X | $57,285 | $62,420 |
2026 Jeep Cherokee: $36,995
Photo by: Jeep
the Cherokee It returns in 2026 after a brief hiatus, and is now available as a hybrid. Under the hood is a 350-volt hybrid powertrain that combines a turbocharged 1.6-liter four-cylinder engine with a dual-motor electronically controlled continuously variable transmission. Total output is 210 horsepower and 230 pound-feet of torque.
Despite all-new styling inside and out, as well as a hybrid powertrain, the 2026 Cherokee is $200 cheaper than the outgoing model, starting at $36,995. There are four models available, culminating with the range-topping Overland model, which is priced at $45,995.
| pruning | price |
| Jeep Cherokee | $36,995 |
| Jeep Cherokee Laredo | $39,995 |
| JEEP CHEROKEE LIMITED | $42,495 |
| Jeep Cherokee Overland | $45,995 |
2026 Jeep Gladiator: $41,825
Photo by: Jeep
Like the Wrangler Gladiator You also get a new Reign exterior color, but the rugged pickup continues unchanged from 2025. But the price doesn’t change. Pricing for the 2026 Gladiator Sport starts at $41,825, which is $1,135 more than the outgoing model.
The range beats the Mojave X and Rubicon X, which cost the same $63,995. The truck is equipped with a 3.6-liter V6 engine that produces 285 horsepower and 260 pound-feet of torque, mated to an eight-speed automatic transmission. There’s a good chance we’ll see a V-8 Gladiator soon too, as Stellantis returns to combustion power.
| pruning | price |
| Jeep Gladiator Sport | $41,825 |
| Jeep Gladiator Sport S | $44,520 |
| Jeep Gladiator Willys | $48,120 |
| Jeep Gladiator Mojave | $53,995 |
| Jeep Gladiator Rubicon | $53,995 |
| Jeep Gladiator Mojave X | $63,995 |
| Jeep Gladiator Rubicon X | $63,995 |
2026 Jeep Grand Wagoneer: $64,740
Photo by: Jeep
Jeep reorganized Grand Wagoneer lineup for 2026, making the Grand Wagoneer more affordable while discontinuing the regular Wagoneer model. The Grand Wagoneer now starts at $64,740, down nearly $23,000 from the previous price.
Despite the price drop, the base engine remains the same, a Hurricane 3.0-liter twin-turbocharged six-cylinder that produces 420 horsepower and 468 pound-feet of torque. There’s also an extended-range model coming that uses a 3.6-liter, 120-kilowatt V-6 to charge the 92-kilowatt-hour battery pack. Power is 647 hp and 620 lb-ft.
| pruning | price |
| Jeep Grand Wagoneer | $64,740 |
| Jeep Grand Wagoneer Limited height | $73,735 |
| Jeep Grand Wagoneer Summit Obsidian | $95,985 |