Alpha Romeo is struggling in the United States, but it is prosperous in Europe

When Stelantis published the results of US sales for its Alfa Romeo brand in the first half of the year, the numbers were not good. During the month of June, the Italian shed decreased by 34 percent, as all three models published two numbers: Julia (-32 percent), Stelvio (-40 percent), and Tonale (-28 %). Completely, the three models created only 3,164 sales.

But there is a silver lining for the legendary Italian brand: it’s actually great in Europe so far in 2025. The sales numbers that I published today European auto manufacturers Association Alpha appears significantly. In the first six months of the year, Alpha Romeo rose by 33.3 percent in Europe, with 33,116 cars. ACEA reports the sales of 27 countries, the United Kingdom and EFTA members (Iceland, Liechtenstein, Norway, and Switzerland).

This is nearly 10 times more than in the United States what gives? I try to write my head about the great contradiction between the two regions, and there is already one major interpretation: Alpha Romeo does not sell junior In the United States, a smaller and cheaper alternative than Tonale. Certainly market conditions differ, but the branch crossover is likely to do most heavy lifting in Europe.

We have passed the stage of criticism Alpha Romeo For “sale” by offering three SUVs, with one larger on the road. The reality in 2025 is that car makers are a better opportunity to survive if they build what people want: SUVs. If alpha was stuck with Mito and Julieta alongside Julia, without the launch of Stelvio and her younger cousins, who know whether we were talking about the brand today.

in general , SUVs did not kill carsBut having models such as beginners in the squad certainly helps. This is particularly true for Stelantis, which achieves savings volume by building young on the same platform as Peugeot 2008, Opeka, Jeep Avenger, and FIAT 600. 33 Stradal. However, even the supercar borrows severely from an existing model, MASERATI MC20.

Even with this sales batch in Europe, Alpha Romeo is still behind the German luxury giants and its entire anatts. The unit of 33,116 units from January to June is a decrease in a bucket compared to 406,126 BMW (+1.9 percent), Mercedes 335,418 (+0.3 per cent), and Audi’s 328,761 (-4.7 per cent). Even Lexus at the forefront, after 11.4 percent rose to 40396 cars.

However, alpha recovery is a healthy sign, and it is in a better position than Maserati. Whether the revival of 8C and GTV will return one day unclear, but Cristiano Fioreu, the head of marketing in Alpha, says that “We can dream” with fun cars If SUVs continue to gain traction.

Meanwhile, Julia is expected to remain the only traditional alpha car. However, it is due transformation By avoiding traditional sedan shape. It is said that the second generation of modern Julia, which arrives next year, is said to turn into a lifting of five doors with a slightly raised comment. The full four -wheel drive vehicle will not be because this is the Stelvio function, but perhaps something more similar to Peugeot 408, Citroën C5 X or DS8.

Whatever it is, we are really optimistic about the future of alpha Romeo.