Auto industry companies began to realize that value screens should be provided down. Nomination of car experience, placing features behind Paywalls, nickel and specifications to reach the amenities that they can explicitly possess just a few years ago made those who control the vital screen to secure these future profits. General Motors got rid of CarPlay Apple For his royal system, and now Automobile manufacturers are pushing again on CarPlay UltraThe latest attempt by Apple to control more car experience.
BMW It is one of these brands. The German auto industry confirmed with BMW Blog “He currently does not have any plans” to introduce CarPlay Ultra in its cars. It was intended extensively in its information and entertainment system called IdriveWho controls a set of car functions due to its deep integration.
Photography: Aston Martin
BMW joins Audiand Mercedes -Benzand PolycyttarAnd Volvo Among the auto companies that do not have plans to provide technology, although Apple initially says they will get it. Three years have passed since Apple disturbed the first promotion version of CarPlay, as it initially included many participating brands, but the industry continues to develop.
Some brands, including Porscheand Kiaand HyundaiAnd Genesis It is still committed. Aston Martin was the first to unleash Ultra in its cars. In a short test, we thought I made the experience better. CarPlay Ultra is experimenting with the entire car to make a Apple -like feeling to standards, controls inside the car, and more than just music and text messages.
Photography: Aston Martin
It is not clear when another Ultra brand will launch their cars, as it seems that there is a great incentive for most auto companies to give up a lot of control. The battle for your attention and your money comes to your car screens, and car manufacturers have started fighting for them. But if customers love technology and use their purchasing power to make their demands known, automobile companies may have no choice but to submit them.
And if they do not do that, there are always solutions.
