It is safe to say that Audi is not at his best. Sales fell 11.8 percent last year to 1.67 million cars, and the first half of 2025 did not seem great as well. During the month of June, shipments decreased by 5.9 percent to 783,000 cars compared to the first six months of 2024. However, the last flow of new models must help change matters and seduce buyers from Archrivals BMW and Mercedes, both of which are advancing in the luxury sales race. Cars like Q3The Q5, A5 and A6 are ready to pounce on the competition.
But the CEO of Audi Genot Dölner admits frankly that there is a lot of work in the future. Talk to the German magazine Bild“I don’t want to overcome the bush, we need to return to the right track now.” After a long drying of new models, the worst behind it is believed to be: “I think we are going through a point.”
During the same interview, Dölner promised a new era in Audi. In this fall, a concept car will try that the “identity creator” will repeat the success of the iconic tourist cup (TT). The man in charge of the four legendary rings said that the mysterious car is known internally as “TT Moment 2.0” and that he believes a firm belief that it will have a similar effect on TT In the late nineties and early 2010: “I feel angry that we are about to this moment TT.”
But it will not be of the fourth generation TT or return R8. Dölner described it as “something between them”, taking the shape of a “very emotional sports car”. Although it will appear for the first time as a concept, the production version is planned during the next two years. It will be completely electric, but this does not mean that Audi abandons combustion engines. The company is already EV only postponed transmission From 2032 to the middle of the next decade at least.
For when we see this concept, an official in September is expected at the IAA MOBILITY exhibition in Munich. “Audi is new” by adopting a new design language, the next generation technology, and the most sophisticated devices unused in previous models.
Dölner is not the first high -ranking official to admit mistakes. In an interview with our colleagues in Motor1 Germany Earlier this year, Oscar Da Silva Martins, head of product and technology communications, admitted, Quality decreased In recent years: “We have definitely better quality in the past, but we’ll get there again.”
Bild A member of the Volkswagen Group Board of Directors was martyred by contacting Audi, “Our Crisis Status,” adding that the company’s products are only fine – the average. The next concept is unlikely to be the successor of A8, although it is late in replacement. Hopes were installed on 2021 GrandSPHERE concept It develops to the next generation of the A8, but this is no longer the case.
It should be noted that the Legacy brand now has a Chinese counterpart in the newly established AUDI brand that has been confused in a confusing way, which will only sell EVS, nothing bearing the traditional Four Rings logo. It includes a large text “Audi”, E5 Sportback (In the picture below) It will be followed by additional electrical models that were built and sold exclusively in China.
