to update: This story was updated with pictures and direct videos of quail, which is a gathering in motorsport.
Even for a prestigious brand like BugatiThe uniqueness is everything. For some buyers, having one of 250 turbines or one of 500 Chiron is not good enough. Instead, Bugatti’s richest customers want something they can only own, and the company offers a new program that directly targets these buyers.
The Solitaire program, called Bugatti, builds one single service at the top of the brand building roots. It allows the richest of Bugatti university to create something really unique – and is really exclusive.
Photo by: Bugatti
The Solitaire program is more exclusive than the Bugatti Bugatti allocation program, which the company officially announced in 2021. Instead of allowing customers to allocate current models, allow them to create their own custom errors from A to Z.
The first brand commission is the amazing supercar that you see here: The Bugatti Broulaard. It is designed on top of the W-16 platform everywhere in Bugatti-coming from Chiron and Mistral-Brouillard features carbon and aluminum fiber
The Brouillard is greatly inspired by poor exposed. LED lighting elements decorate the front facade, while dark dialects line up the front bumper. The familiar rear lights extend in the shaped arrow, while the luminous word “Bugatti” sits in the front and center. But it can be said that the most beautiful piece at the end of the background is the elegant spoiler of the duck.
Unlike Mistral, although brouillard has a ceiling. The fixed glass panel creates an Airier cabin experience, while the central spine design that flows smoothly from front to back is visible from inside the car.
Photo by: Bugatti
Photo by: Bugatti
Photo by: Bugatti
The same interior combines the woven -based fabrics in the two -style tetaine with carbon accents with green color and aluminum elements classified. The embroidered horse decorations cover the doors and the back of the seats – a sign of the beloved Ettore Bugatti horse – while the seats are specifically formed to prefer the driver. Even the classified aluminum gears shift includes a glass supplement of a miniature horse.
“Make something simple is actually incredibly complicated. Design must merge all the necessary technological aspects, all thermal dynamics and aerodynamics of an excessive sports car of 1578 hp, with essential ethics-was established by us and the customer-that Brewlard was saturated with dignity. ‘-Frank Hill, director of Bugatti design
Of course, Bugatti does not list a price sign from one custom team. If we have to guess, it is likely that an northern $ 30 million will be a safe place to start. Brouillard is only one of the dedicated models that the company plans to build annually as part of its new Solitaire program.
You can see Brouillard personally next week in The Quail, A Motorsports Gathering, in Carmel, California.
