Pagani does not have a problem selling its cars. With about 50 produced every year, buyers are satisfied with a very long time to get their hand -designed, handcrafted car. This, unless it is electrical.
In an interview with CarbosPagani Sebastian Berridi, a prior plans for the brand’s electric performance car. But when the company showed this idea to customers, there was absolutely no request. So the idea was canceled.
Utopia AMG-Toun-Turbo V-12.
Photo: Sivian Dobby / Motor 1
Peridy told Carbos. “The idea was to launch an electric Utopia and (a) combustion version. We never thought about the hybrid because we thought it was very complicated. Technology was not at its peak in that period.”
Pagani had EV plans, but no one was interested
Although it seems that it was an important amount in the development of an electric Utopia, Baghani ultimately had to drop the car from its future assortment, simply because people do not want one.
“We have shown the idea to our traders and customers, but no one showed attention,” Perdy said. “We are a family owned by the family, so we had to give up the electric car for batteries. It is a shameful thing because we have invested a lot in research and development. We were very close to the suppliers of Mercedes-AMG. They were at the height of technology. We had to cancel it. We have to be a sustainable company, and we could not face our economic attention.”
Currently, Pagani does not have any plans to stay away from V-12, at least in the near future. This is thanks to AMG, which made the engine to be viable until the early thirties of the last century in the United States.
Peridy told Carbos. “It is very confusing because the legislation changes a lot. The V-12 is a celebration, to be able to homogeneously with V-12. Mechanical engineering is a cerebral celebration that the customer needs. There are no plans to move away (from V-12).”
Other supercar manufacturers face similar obstacles
Pagani is not alone in her struggle to sell EVS. Christian von Kwinggg He said The highest gear Hypercars is “very low”. Rimac companion I confess His company was unable to sell all 150 units of NEVERA, although it carries many acceleration and brazen records. Maserati Recently canceled plans To build a full version of MC20. Lamborghini was late for launching the first EV, and also I pushed back From urus all photovoltaic. Even Ferrari has It was reported to be delayed Its second electric car next to the “zero” demand.
While these manufacturers offer a superior and exclusive design, a similar performance can be found in vehicles for a part of the price. Look just to the numbers behind cars such as Tesla Model S Plaid and Lucid Air sapphire. Technology is not only present to distinguish between strangers when it comes to performance, at least now.
