Saying that Porsche has seen better days it would be low. Global sales decreased by 3 percent last year, when the tariffs were not a problem. Shipping continued to decline until June this year, as six percent decreased compared to the first six months of 2024. Even the most striking times awaiting us, as evidenced by a recent decision to reduce costs by eliminating 1900 jobs until 2029.
Executive Director Oliver Bloom has told employees that additional measures are being planned to reduce costs in response to dwindling sales in China and the highest expenses resulting from the Trump administration tariff. In an email to the employees BloombergThe President of Porsche admitted that “the business model, which has served us well for several decades, is no longer working in its current form.”
Photo by: Porsche
Blume Sugarcoat was not the situation: “All this hit us strongly – Harder from many other car manufacturers.” By the end of the year, the company will lose two gas cars operating with a gas and earn an electrical four -wheel drive vehicle. the The final generation boxer and Kayman The assembly line will roll in October, with the arrival of electric alternatives not more than 2026. An electric client will be fully detected in the coming months.
It is too early to know if Cayenne EV will transfer the needle, however Porsche It may be encouraged through the strong start of the smaller electric intersection, Macan. On the other hand, the original EV of the company is struggling: TayCan sales decreased by 49 percent in 2024 and six percent fell in the first half of 2025.
North America is still the largest market in Porsche, with one percent increase in delivery operations last year, followed by a 10 percent profit in the first half of 2025. However, the direction may not continue in the second half, as “market conditions” have led to another round High prices. Some models reach 3.6 percent. This may not be a loser to 911 of buyers who are accustomed to paying the top of the dollar, but increasing prices in prices can deter potential customers from sized products such as Macan and Cayenne.
While Porsche holds in the United States today, it faces serious challenges in China. Sales fell 28 percent in 2024 and fell 28 percent to June. Zuffenhausen blames “difficult market conditions”, as local brands continue to launch more affordable and technology.
Whether it is planned for more discounts in jobs is unclear, although it is safe to say that stopping the first generation of what was in 2026 will not help in the opposite of the direction. A New gasoline cross The location of the Cayenne is placed under study, but even if it is approved, it will not even reach closer to 2030.
As for the next three four -wheel drive vehicles, a timetable has not been presented for a fixed launch, probably due to the weak demand for EV. To compensate for a slower sales and a snowfall, you are now thinking about Porsche Dartial engine versions One of the models that originally aims to be electrical only. The target of EVS was 80 percent of total sales by 2030, with Bloom’s recognition that the goal is “not realistic” anymore.
