Ford Motor Company is a lot on “Universal EV Platform”, which will be born $ 30,000 Pick Augs Electricity in 2027. Certainly he said the right things last week: The truck will get a competitive price, wide performance, and unparalleled interest in a multi -use package.
This new car is a bold promise that combines emerging technologies with new manufacturing processes to Ford. However, everything can be for nothing if Ford does not get marketing properly. Blue OVAL should stand out one thing that merchants may not like: maintenance periods.
For many of us, he loves cars, enjoying art and science, and thwarting work on them, most owners have not been able to care for a lesser extent. I enjoy changing my car’s oil on Saturday morning, and I am sure that there are many people who have found fun in cleaning the stables before the vehicle is turned free of their career.
For most people, keeping a vehicle is one of the last things they want to do. Neglect is common between owners, but it is also more expensive to keep vehicles and fix them more than ever, with costs that leak 43 percent after birth, According to one study. This should be an invitation to wake up and an opportunity for auto-Ford companies in particular.
Photo by: Ford
The prices of new cars not only continue to rise, but the cost of ownership is also increasing. Oil changes, reforms and maintenance costs are things that no one likes to think about, but they should be an introduction and a medium in EV conversation. When getting rid of the internal combustion engine, electric cars provide benefits that can lead to a better and cheaper royal experience, and with car manufacturers needs to allow their customers to know this.
EVS faces a range of its growing pain, which car manufacturers continue to conflict. But these problems are often related to programs and production quality. These are things, as soon as they are solved, you should make having an electric car more attractive to ordinary consumers.
Just look at the Mach-E and F-150 lighting. Yes, Ford recommends service every 10,000 miles, but it is intended for basic things. Technology inspects the brake system, connecting the guidance, cooling system, tire recycling, and checking the wheels for any abnormalities. 40,000 miles (and every 20,000 after that), Ford recommends replacing the air candidate and performing a service of 10,000 miles.
The first main maintenance period for any EVS Ford’s EVS is 200,000 miles, and even then, there is not much to do.
Photo by: Ford
Many owners of EV may not bring for the first time in the main service for more than a contract of purchase .. This is completely different compared to the agency’s visit in the first three to six months of ownership to change the oil. And something that Ford should really highlight it because it wore its hopes on the new EV platform.
The only big devices concern with EVS is the longevity of the battery life, but a A study earlier this year I found that the deterioration is almost a non -case, as cars retain 90 percent of the battery capacity after 90,000 miles. It is something else that the average driver may only notice after years of purchasing a car, and car manufacturers can design vehicle to make it easy and cheap to replace old batteries, reduce frustration and keep the customer in a bubble of profit subscription services.
But it does not matter anything if these compounds do not roll from the fully cooked line. Ford lays its new line from EVS as reasonable prices, which consumers demand. Being affordable means more than just an attractive MSRP.
If the cheap EVS can reduce the total cost of vehicles ownership of people and save them a few dollars in their daily movement, this will liberate more of their money to spend on Mustang or Bronco that they always wanted. It is not as if we will consume less, but the opposite. This gives consumers more options on how to spend their money, more opportunities for Ford and others.
