Ford has a strong history of the names of iconic vehicles – Bronco, Mustang and Explorer, to name a few. But Blue OVAL also had its share of the stink, with names like Escort, Pinto and Probe. Now, while the company is preparing for a new era of electric cars, the recently presented brands applications can be hinted to what will happen.
According to the stadiums with both the US Patent and brands office (USPTO) and the European Union Intellectual Property Office (EUIPO), Ford is looking for brands for four new names:
While it might seem like something game of thronesFord seems to keep these names for future production models or edges. As noted Ford AuthorityUSPTO files were presented on August 5, 2025, and names are set:
“Cars, which are cars, trucks, trucks, sports facilities, and structural parts for that; electric cars cars small trucks. Electric cars, which are electric passengers, pickup trucks, trucks, sports facilities vehicles and their structural parts.
Ford also presented a brand for the name “RanshiroOn August 5, just a few days before the announcement of plans for Electric Pickup truck worth 30,000 dollars. coincidence? maybe. In the same deposit, the company restored “”Evos“The name, which was previously used on the productive SUV in China (and concept from 2011).
It is not clear how – or even if – these names will be used in production models. Car manufacturers are often in large quantities, hoping that one will eventually abide by.
Interestingly, Ford recently published a work list for “Strategy of labels“In charge of developing the names that are in line with the” broader brand structure “for the company. He presents the role of the director of global designations.
Although nothing is confirmed, multiple brand files in various regions may indicate the next stage of Ford in the development of electric vehicles. Currently, we will have to wait and see.
