Rawdon Glover, the manager of Jaguar, stated that the company has reached the fact that most customers will take their business elsewhere after the brand was invented. A lot of appreciation It will not return 85 % of buyers To buy the type 00 when it reaches the production curtain later this year. Why? Since the company owned by Tata Motors is subject to a complete transformation, it meets the needs of a different crowd.
It is already known that the prices will rise to the lands of six numbers as the company aims to target the richest buyers with radically designed EVS. We are now learning more about what is new Jaguar It will be represented in the electrical age. Martin Limbert, the Range Rover World Administrative Director, described the sub -brand of the same auto group, Jaguar Al -Ghad in an interview with Australia magazine Carexpert:
Photo by: Jaguar
“Jaguar is everything about abundance, modernity, and progressive progress … an environment in which you have progressive people, arts, modern music, etc.. Once again, it is partially spoken to younger audience, more modern and expressive fans.”
When Jaguar presented the new brand identity last November, she mentioned “vibrant modernity”, which she describes as “fictional, bold and artistic at every point of contact. It’s unique and fear.” While the general impression is that a few of the old Jaguar will remain, design president Jerry McGfran insists that the new trend relates to “returning to the values that made her once you love, but makes her related to a contemporary audience. We create Jaguar for the future, and restore their position as a brand that requires the lives of our customers and the Jaguar community.”
From what we have seen so far, the new trend is a flagrant exit from the slogan “grace, space and speed” that first appeared in the 1960s. But this is because Jaguar, as we knew, has disappeared. The combustion engines are a large date, along with decades’ brand ambition to compete with BMW and its peers. For those who will buy the type 00, Glober said that customers will not focus on the movement group. People who can spend more than $ 100,000 are usually on the heavy Grand Touer usually “buying cars for their design and interior. Power generation is about 13Y In the list.“
While some of us are still ready Give Jaguar an opportunityOthers are skeptical in the future of the brand in this bold new age. Meanwhile, ignoring the noise on sales that stop because the production of all models except F-Pace has ended. This intersection is on its way to go out as well. Type 00 indicates the company’s turn by 180 degrees, with the possibility of a SUV in the pipeline to compete First Bentley EV.
