The Volkswagen collection put its attention Bring Cobra to the United States By the end of the contract. However, the plan that was announced almost a year ago is no longer in place, because the Spanish car manufacturer “decided a strategy to postpone” its entry into the United States until 2030. Why? “Continuous challenges in the automotive industry and in light of the advanced market dynamics are cited.”
The mysterious statement is not mentioned DefinitionsBut the volatile situation in the United States has played a role in the VW Group’s decision to delay the launch of the CUPRA brand. Originally, the company intended to bring an electric formor to America, along with the largest electric all -wheel drive. But not all EVS vehicles were supposed to be. Wayne Griffiths, the former CEO of the seat and CEO of CUPRA, told us late last year that the hybrid, hybrid and pure gas cars were also part of the plan.
The strategy included opening 20 so -called Kabra City Karagat With the help of Penske throughout the country, the eastern and western coasts as well as the states of the Sun belt. Instead of repeating its European formation, CUPRA was aimed at a USA, including a locally created vehicle. The models were expected to be larger and characterized by a distinctive design language specifically designed for American tastes. The mid -term goal was to sell 100,000 units annually.
CUPRA emphasizes that it leads only to delaying the launch, and not canceling it: “We do not stop, only to postpone our launch in the United States and we will continue to monitor market developments in the coming years to determine the best timing and approach, compatibility with the long -term brand vision.” seat.
Meanwhile, CUPRA was the best half of the year until now, with 16,7600 units, an increase of 33.4 percent compared to the same period last year. Since it was stopped from SEAT in 2018, the brand has sold more than 900,000 cars and is expected to reach a million marks in the coming months. CUPRA is now a seat, which has suffered from a decrease of 21.4 percent to 135,000 units, or 32,600 cars less than the smaller brand.
The CUPRA advertisement follows a similar decision by Renault, which he planned to bring The University of Alpine’s sub -brand by 2027. During a recent profit call, reinaut cfo and temporary CEO Duncan Minto attributed the delay to the continuous uncertainty in the American market: “Given what is going on in the United States at the present time, I don’t think this is the time to spend money.”
