“We can invent everything we want.”

14. This is the number of brands under the umbrella of Stellantis. Some perform better than others. Alpha Romeo somewhere between them. While it is not anywhere near the BMW, Mercedes-Benz or Audi level, sales flourish. In the first half of 2025, global delivery operations increased by 20 percent. Young, novice brand model, is formed to achieve real success, as more than 45,000 requests have already been offered.

Alfa Romeo CEO, Santo Ficili spoke Car magazine About what the future hides. The man in charge of the legendary Italian brand called “the only distinguished brand we have (Stelantis).” Although this statement may seem confusing, it should be noted that the auto group considers my pipes a “luxurious” brand, competing at a higher level. By the way, ficili was also assigned to run Maserati.

The Torino Executive Authority is enthusiastic about the alpha Romeo schedule, with “new models that we will prepare for the future.” He did not go to the details, however The next generation stilvio It was already disturbed before the launch of 2026. By the end of next year, we must also see the replacement of Julia, although it will not be a direct successor, as it will adopt a Various body style Compared to aging sedan.

Ficili claims that Alfa Romeo’s heritage gives Stelantis “the possibility of inventing everything we want.” However, at the end of the day, it is a work that must make a profit for survival. For this reason, the Torino auto company gives the priority of sports car transitions. I planned to return 8c and GTV, but both models were suspended before reaching the assembly line.

What alpha needs to “invent” is a way to attract buyers who usually choose one of the three German luxury brands, and perfectly at a lower price. The Stradale Supercar 33 was a strong effort to enhance the brand image, but not all of the owners of millions who could withstand one costs. We hope the new flow of models will help change matters in the United States, where sales are in Whirlpool belowOn the contrast of the other major markets where the company rises with double numbers.

In the past, Cristiano Fioreu, the brand marketing head, said that models such as Junior, Tonali Westlio should succeed in front of Alpha Romeo He returns to the sports car sector. The largest four -wheel drive vehicle, mainly designed with North America, is developing to compete with the likes of Porsche Cayenne.

Let’s face it. Alpha Romeo There were little opportunities to survive in such a competitive industry without tending to Stelantis to use current platforms and bring new cars to the market. Products designed from A to Z are expensive and take a long time to develop. In the case of Alfa, a dedicated vehicle in the heart of the brand will be a sports car, thus competing in a specialized chip. If alpha went to low -size enthusiastic cars, which knows whether we were talking about the brand in 2025.

But it is not only about cars. Ficili admitted that post -purchase support must be improved: “We need to have the right network. I always repeat that we need the right merchants, not only to sell the car, but also to serve our customers in post -cases activity in workshops.” Speaking of service, the ghosts of the past with regard to reliability are still chasing alpha, so improving the long -term durability in the “tasks” list should be.